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Art Marketing Tools

There are practically no limits to the amount of art marketing tools that can be used to promote your art business. The costs involved are the biggest issue for most people. If you get creative, money is less of a problem. Once you start thinking about how to promote your art, more and more ideas will come to you. Some projects will require professional help, while others can be done on your own. Following is a list of possibilities to get you started:

  • Business cards
  • Brochures
  • Website
  • Online banners
  • Magnets and other printed items
  • Direct mail pieces
  • Newspaper ads
  • Newspaper and online articles
  • Press releases
  • Open studio
  • Presentations to groups or clubs
  • Art shows
  • Word of mouth (including Blogs)
  • Public displays in offices, restaurants...
  • Galleries
  • Local schools--visiting artist
  • Charity events--mine the local papers and websites
  • Postcards to past customers
  • Christmas or other holiday cards
  • I hope you thought of a few more ideas that could be used to spread the word about your art while you were reading this list. Don't try to do everything at once. Pick one or two ideas, try them for a while, and keep track of the results. Then as you collect data on what works and what doesn't, you can start focusing on the type of art marketing tools that work best in your situation and do more along those lines.

    Keep an open mind. Just because something did not work out during the trial period does not mean it is a waste of time. Not every marketing exposure will cause a person to take action. Just hearing your name and seeing your art a few times builds recognition. After recognition comes action. Consider this a process whereby you gain insight into who your customers are and what they are thinking. It gives you a chance to figure out what they want and when they are ready to buy.


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