Press Release

A press release can be sent to local media to help them fill in stories of local interest. Just because you send a press release doesn't mean they are going to use it. They may only run a portion, so it is best to keep it about one page in length. There must be something that will be of interest to local readers/listeners/viewers. Some ideas for art releases include: opening a new studio with open house/participation in an art show/announcing a new line or series in your work/a change in status from part-time to full time artist/launch of a new website/new association with a gallery/participation in a charity event.

You will need to do some homework to find out the contact information for various media outlets. For newspapers it is usually printed on the page with the table of contents. You may have to call. It is best to get FAX numbers. Don't leave any stone unturned. The more contact numbers you have, the greater your chances of having your information published or broadcast. Here is a list of resources to contact:

• regional newspaper
• small local papers
• newsletters for local clubs
• local radio stations
• local television stations
• local branches of national organizations
• any relevant trade publications

Once you have all the fax numbers and hopefully the name of a contact person for each group, you can set up your computer or fax machine to send faxes automatically. You just have to have the data saved and can use it over and over every time you have some new information to share. If you use this technique often enough, the media people may start to recognize your name and contact you if they are working on a story related to art. All of a sudden, you have become the local "expert." The format for sending a press release is outlined below. Don't forget to use this often underutilized resource to your benefit.

Sample press release:

PRESS RELEASE

FOR IMMEDIATE RELEASE

DATE:

CONTACT
YOUR NAME/PHONE
ADDRESS

CITY,STATE ZIP
WEBSITE/EMAIL

HEADING--This is where you have to grab their attention. You have to give them a reason their audience (readers, listeners, viewers) might be interested in what follows.

Example: New Art Playground has Opened at the Regional Mall

TEXT--This is where you share whatever news you have. You need to make it interesting and relevant. Why are you telling this story. What does it mean to other people. Give only as much background about yourself as is needed to get the main point across. You can write two or three paragraphs, but try to limit your release to one page.

Example: The husband/wife team of Larry and Nancy Artist have opened a unique studio/store/learning center at Greenfield Mall. The idea is to give local artists and non-artists a chance to mingle in one place. There will be...(description of business....) Can include quotes such as: Nancy said, "it has always been my dream to share my love of art with others and this store will give us a chance to help people be creative. We may even be able to discover some new talent in our community." Conclude with a brief summary and state what action if any, you hope this message will prompt.

Example: The Artists have poured their heart and soul into making the art playground an asset to the community and are inviting those who have not yet discovered them to come out this weekend. There will be door prizes every hour throughout the weekend.

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The pound signs mean the end of the press release.

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